Information zum DST
- Wettervorhersage für diese Woche: für die Jahreszeit zu warm.
Back in 2018, Anne Quinto, a design and architecture reporter for Quartz proclaimed that the “The dark age of soulless sans-serif logos is coming to an end”. While there have been a few more rebrands featuring sans-serif logo fonts since this declaration, she makes an interesting argument for the trend coming to an end.
At the heart of her argument is a single term: “soulless”. Throughout this piece, we’ve talked about the sans-serifs and the utilitarian nature of their design. But perhaps their greatest sin is that they often lack personality. When more and more customers are looking for a more human relationship with brands, having the same logo font as everyone else just doesn’t cut it.
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